We start our new business idea with such great enthusiasm!

We KNOW this is going to be the best thing ever.

We have an irresistible offer,

We have all the knowledge we need,

We KNOW we’re good at what we do.

I have to confess that I used to sit waiting for inspiration.

I was busy all the time, doing this, doing that … and I expected the muse to appear, tap me on the shoulder, and say, “Excuse me, but were you wanting a shaft of light?”