I was looking at our perception of marketing last time, and I promised you some ideas: here you go!

One proven method to reach the people who are looking for you is to offer some sort of “try before you buy” …

When I started my own business I had no idea what marketing was. I had no idea what I should be doing to attract the people who were ALREADY looking for me!

I was talking previously about how you may feel - for all sorts of endless reasons! - that you’re not ready to follow your dream and embark on the life you really want for yourself.

The fact is - as I will show you! That you ARE ready! really and all you have to do is

I can understand why you may think you’re not ready.

✓ There are always more courses to take.

✓ There are always more exams to pass.

✓ There’s always stuff you don’t yet know.

You see, fear is simply an emotion. It's something you feel in your body because of something you think in your head! It doesn’t come from nowhere. Something happened that made you think something and that thought produced fear in your breast. As a species we’re very suggestible!

They say they want something to happen. They’re passionate about what they want to do. They tell me they have the qualifications, maybe the experience as well - and they certainly have the desire.

Your goal is to serve the people who are ready and LOOKING for you! 

They often watch quietly from the sidelines.

They’re not the ones who are always liking and sharing posts, and writing long comments. 

They are often lurkers watching to get their opinion of you confirmed before taking the leap.

When I started my business, I was desperate for clients!

You may relate to that. I tried this, and I tried that - and while I got enough clients to make my business viable I was always making concessions Kowtowing to them perhaps BEGGING them to sign up!

I hope you’ve given it some serious thought, and you’ve realised that - YES! - You can do it!

But just before you cast caution to the winds and hurtle ahead, be sure you get the support you need to get started.

For any enterprise you care to imagine, there’s a support network out there waiting for you to plug in and get help. Sometimes there are government agencies, college courses, local enterprise programs.

Working from home!

This is a DREAM for many of us! And being based at home has so many advantages! Can you think of them?

Having learnt all that it meant I was better able to focus on my client rather than be worrying about what to do next! Worrying whether I was good enough!

 These feelings of insufficiency are crippling and unnecessary!

Why waste so much time when you could be out there doing the thing you love?

Helping others with their problems by showing them how to solve them. Feeling satisfied with your life spending time with the thing you’re passionate about!

Having thought I wasn’t good enough, and harbouring guilty feelings about it, I doubled down on learning.

I put my head down and studied.

“I’ll never actually TEACH anyone,” I said to myself, but I do want to know more …

I can remember, back in the day, when I lived and breathed dog training. ALL the time!

I couldn’t get enough.

I competed at a high level with my dogs, got loads of rosettes, certificates, titles.

I went to every seminar available, I read all the books.

So last week I was talking about the deflation you can feel when you have this fantastic, brilliant, world-changing, idea … and you don’t know how to even start.

Check out the important first and second steps from last week, and jump into your third step here!

“I don’t know where to start!” I hear this all the time.

People with the greatest intentions, the greatest plans, fantastic ideas! And they stop themselves because … “I don’t know where to start.”

Now these people aren’t stupid! Of course they’re not. They’re capable, able people. People who’ve usually been earning their own crust for many years …

You would not be unusual if you do!

You tell folk about your grand plan, and instead of congratulations and huzzahs, you get a stream of cold water!

But when you take a closer look at this, just how much are those opinions worth?

If you’ve had a dream all your life which has been shelved - you’re not alone!

As a child I always wanted to work with animals. My favourite magazine “All about Animals” which my father would bring home for me once a month.

I want you to focus on your good points, Yes - you have good points! We all have good points. Sometimes they get a bit buried In the hustle and bustle of daily life but they are there and you want to be sure to give them expression as often as you can.

We start our new business idea with such great enthusiasm!

We KNOW this is going to be the best thing ever.

We have an irresistible offer, We have all the knowledge we need, We KNOW we’re good at what we do.